Premium cannabis built for the culture. A consistent, elevated experience for the modern connoisseur.
Where there’s Smoke, there’s fire.
POWERED BY KLEVER: Sourcing • Manufacturing • Warehousing • Distribution • Sales • Marketing & DesignTHE OPPORTUNITY
SMOKE was created to bring a stronger sense of identity into the premium cannabis space.
While the market offered a wide range of products, there was a clear gap in brands that felt intentional, design forward, and culturally relevant. Something that connected with consumers beyond price or potency.
The modern smoker is more selective. They look for quality, presentation, and a brand that reflects their taste.
SMOKE was built to meet that shift. A brand that delivers a consistent experience while also carrying a distinct presence in the market.
KLEVER’S ROLE
Klever developed SMOKE from the ground up, shaping both the product and the identity behind it.
From sourcing and hardware development to branding, packaging, and go to market strategy, every element was designed to create a refined and reliable experience.
As the brand gained traction, Klever guided its evolution. The visual identity was elevated, the positioning became more focused, and the brand moved into a more premium, culture aligned space.
Key focus areas included:
• Development of high quality AIO vape products including distillate and liquid diamond live resin
• Creation of a clean and recognizable brand identity
• Maintaining consistency across product and presentation
• Supporting retail growth through clear positioning
• Laying the foundation for expansion into SMOKE WRLD
THE RESULT
SMOKE has established itself as a growing premium presence in the New York market.
• Ranked among the top cannabis brands in New York State
• Surpassed 1 million in sales with continued upward growth
• Strong momentum in the AIO vape category
• Positive consumer response and increasing cultural visibility
SMOKE has built its position through consistency, quality, and identity.
It is not just a product. It is a brand people recognize, return to, and grow with.
Market Impact
📈
Market Impact 📈
SMOKE has carved out a distinct position in the New York cannabis market by pairing product quality with a strong cultural identity.
Rather than competing on price, the brand continues to gain traction through consistency, presentation, and growing consumer alignment.
As demand builds, SMOKE is becoming a recognizable name among modern, design-conscious smokers.
WHY IT WORKS
Built for the modern cannabis connoisseur
• Strong product consistency across vape experiences
• Elevated branding that stands out on shelf and online
• Growing cultural presence beyond traditional retail
• Designed to evolve alongside consumer trends