More than a brand. A world WRLD you step into.
A cultural platform built around SMOKE, designed to connect product, people, and experience.
POWERED BY KLEVER: Strategy • Branding • Platform Development • Retail Support • Community ActivationTHE OPPORTUNITY
SMOKE was never meant to live only on the shelf.
As the brand grew, it became clear that product alone wasn’t enough to fully capture its identity. There was a need for a deeper connection. Something that extended beyond retail and into culture.
Consumers wanted more access.
Budtenders wanted more involvement.
Retailers needed more support.
There was no centralized space bringing all of that together.
SMOKE WRLD was built to create that space.
KLEVER’S ROLE
Klever developed SMOKE WRLD as a natural extension of the brand. Not as a campaign, but as a platform.
The goal was to build an ecosystem that supports every touchpoint of the brand while creating a stronger connection between SMOKE and the people behind its growth.
This included:
• Developing a digital platform for access and engagement
• Creating a hub for budtender education and onboarding
• Building a system for merch distribution and brand access
• Supporting retailers with tools, assets, and activation opportunities
• Designing community-driven experiences through events and outreach
Every piece was built to work together. Not just to support the brand, but to expand it.
THE RESULT
SMOKE WRLD has transformed how the brand connects with its audience.
What started as a product brand has evolved into a growing ecosystem that supports both culture and commerce.
• Stronger relationships with budtenders and retail partners
• Increased brand visibility beyond traditional retail
• Growing engagement through events, merch, and platform access
• A foundation for long-term community building
SMOKE is no longer just something consumers buy.
It is something they are part of.