Built from the ground up with Klever, The Plug Pack delivers reliable, high-quality cannabis at a price point the market was missing — without sacrificing consistency or scale.

Built for volume. Priced to move.

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 POWERED BY KLEVER: Sourcing • Manufacturing • Warehousing • Distribution • Sales • Marketing & Design

THE OPPORTUNITY

The Plug Pack started as a clear vision:
create a brand that could consistently deliver quality bulk cannabis at a price everyday consumers could rely on.

At the time, the market lacked a true high-volume, budget-friendly option that retailers could depend on for both margin and movement.

KLEVER’S ROLE

Klever built The Plug Pack entirely from scratch — developing the brand, supply chain, and go-to-market strategy from the ground up to support high-volume growth.

From sourcing and manufacturing to packaging, distribution, and sales support, Klever created a system designed to deliver consistent product at scale while maintaining strong retail positioning.

Key focus areas included:

  • Building a scalable supply chain

  • Developing a high-velocity SKU mix

  • Optimizing pricing for both retailer margin and consumer accessibility

  • Establishing strong distribution across key markets

THE RESULT

Within a short period, The Plug Pack scaled into one of the fastest-moving brands in the New York market.

  • Consistently ranks among top-selling products on Weedmaps

  • 28g flower bags dominate high-volume product rankings

  • Retailers regularly reorder due to strong sell-through

  • Established a new pricing benchmark across the market

The Plug Pack didn’t just compete — it reset expectations for value-driven cannabis.

Market Impact

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Market Impact 📈

As the first brand in New York to introduce a $99 ounce at scale, The Plug Pack reshaped pricing expectations…with competitors following shortly after.

Today, The Plug Pack continues to lead in high-volume categories, setting the pace for pricing, product mix, and retail velocity.

WHY IT WORKS

  • Built for high-frequency consumers

  • Priced for accessibility without sacrificing quality

  • Designed for strong retail margins and fast turnover

  • Constantly evolving strain lineup to maintain demand

  • Engineered for consistent sell-through at scale

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